"For those who think white chocolate isn't 'real' chocolate, have we got bars for you". Then, in 1993, Hershey's hopped on the competition and marketed Hugs, a Hershey's kisses white chocolate variety! America was also blessed with white chocolate, but not until 1948, when Nestle introduced the Alpine White chocolate bar. ![]() However, history shows that previous white chocolate recipes existed, whether by chocolatiers, home cooks, or intended for "medicinal" purposes. Nestle is primarily credited for marketing the world's first white chocolate bar. ^ a b "The history Of white chocolate". ![]() Manufacturers instead considered the quality of the milk. The old quest for high-quality cocoa beans became less important. Milk chocolate grew to become the standard of what the public thought chocolate should be.
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